Superar cuesta de enero

The month of January is shown as one of the most complicated for companies,since after a time of high spending such as Christmas, customer consumption falls and, therefore, the income of companies as well.

If January is characterized by something, it is for being a month in which the economy shrinks,which directly affects all types of companies and businesses, with a few weeks of less activity, which in some cases, can be a serious problem. Especially for SMEs and small businesses.

Perfectly aware of this situation, from AYCE Laborytax we wanted to share the best kept secrets that will help your company to overcome the dreaded slope of January,and succeed.

Take advantage of sales

We have already said that January is a month that is characterized by the contraction of the economy, but also because it is the month of sales, something that you can take advantage of to get the maximum profitability to your business.

If you can afford it, we recommend you join the sales season,and create a campaign with special offers that is able to capture the attention of the public and encourage them to buy. Keep in mind that most companies do, and therefore you must have offers that differ from the rest.

To do this, in addition to offering very competitive prices,which are shown as a real buying opportunity, you must make it clear that it is a limited offer in time, in order to activate the feeling of urgency in your customers.

It’s also important that you inform your customers of it, whether through WhatsApp, social media or through an email marketing campaign. The better the promotion campaign, the more chances you have of selling.

Create an annual budget

One of the keys to starting the new year on the right foot is to
create an annual budget that helps you
, not only during the month of January, but throughout the year.

It is important that you make an evaluation of both the income and the expected expenses,so that you know how to optimize during this month of January. It may be a good time to renegotiate prices with suppliers, and try to get some satisfactory discount.

Reduce expenses

Reducir gastos en la cuesta de enero

Starting from the basis that in January you will get a lower income than the rest of the year, it would be highly recommended that you reduce the expenses of your company and keep a control of costs,in order to achieve the greatest possible liquidity.

In addition, it is important that you start the year, resolving all the debts that you had incurred in the previous year, inorder to avoid having more liabilities than assets. Here, you will need to prioritize debts with a nearest maturity, and/or with higher interest rates.

One of the main causes that cause economic problems in companies, are unnecessary expenses,so try to reduce those types of expenses that you could get rid of. To do this, you can review your insurance policies, reduce or optimize transportation expenses and per diem, control energy expenditure, etc.

Increase your training

That activity and sales fall can also bring positive things, since being more liberated, you will have more time to increase and improve your training,which will be of great help for the future and especially, for your customers.

A better training will help you to carry out a better day-to-day management of your business,which among other things, could help you to make the next january slope a little less pronounced.

Attention to subsidies and aid

At the beginning of the year, new aids and subsidies appear for self-employed workers and companies to take into account, which can offer you a not insiderable extra income. It also pays attention to the different incentives of each autonomous community.


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News in the benefits and contributions of the self-employed in 2019


At the beginning of the year, new aids and subsidies appear for self-employed workers and companies to take into account, which can offer you a not insiderable extra income. It also pays attention to the different incentives of each autonomous community.

Pamper your customers

Sometimes, having good results is as simple as pampering your customers and getting them to feel cared for and satisfied. Therefore, the month of January can be a good time to try to improve your customer service, as well as to plan a plan or strategy dedicated to rewarding your most loyal customers.

We recommend that you take the opportunity to review the files of each of your customers,and offer them a personalized service that allows them to feel better served.

conclusion

If january has usually always been a complicated month for your company, we recommend that you take note of the secrets we have just shared with you. If you apply them, you will see that the slope of January begins to be much less pronounced than you remembered.