If after the forced closure of your business by covid-19 you have experienced a decrease in sales and a loss of customers, you should not be unmotivated, let alone throw in the towel. What you have to do is try to reactivate sales and recover customers who have left.
You should keep in mind that the mindset of society has changed and now the needs are different, so the first thing you have to do is review the business strategies of your business and try to adapt them to the “new normal”.
We know that it is not an easy task, that is why in this post we give you 10 effective tactics to reactivate your business sales and recover lost customers.
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Tips to revive sales in your business and get your customer portfolio back
1. Increases security measures
The first thing to do if you want to reactivate sales is increase the security measures of your business. As we have said the mentality of society has changed, and now people are afraid and value security above all.
So be sure to follow all the safety and prevention recommendations of the authorities and implement them in your business. Your customers will find in your business a safe place to buy and make their purchases.
2. Boost communication
You may have had a major clientele for a long time that has gradually vanished. As the saying goes, “one nailpulls another nail,”and if you’ve lost customers you must boost communication to reach new potential customers and “recapture” old customers,trying to grab their attention and increasing the visibility of your business.
3. Bet on online shopping
In recent years online shopping has outperformed physical purchases, so if you haven’t already, you should bet on the digital transformation of your business,especially at a time when many customers are reluctant to leave home.
In addition to the convenience it offers, keep in mind that with online sales you will greatly increase your sales possibilities,reaching many more people even from outside your city.
If you don’t already have an online store, it’s time to adapt.
4. Include social responsibility to your strategy
Including social responsibility to your business strategy will bring you multiple benefits,as it will help you strengthen your brand image among customers, as well as collaborate with your environment. This will help you position your customers on current affairs.
It’s important to get involved and keep up to date with all the news.
5. Make promotions
Promotions and discounts are undoubtedly one of the best ways to attract customers and reactivate sales,as the price drop will be a very effective hook to attract attention.
You can also opt for bonuses or gift vouchers by exceeding X purchaseamount, so many customers will increase their spending to access them.
Photo: Markus Spiske -Unsplash
6. Increase your social media presence
Social media has become one of the main ways to attract customers,as everyone is in them. That’s why it’s important to increase your social media presence by creating profiles of your business on the platforms that best suit the target audience you want to reach: Instagram, Facebook, Twitter, Tik Tok,… Etc.
In this way you will find on social networks a very effective way to increase your visibility, make yourself known and advertise your business.
7. Bet on digital marketing
Digital marketing has become a necessity for business, whetheryou have an online store or not. Digital marketing will allow you to advertise on the Internet, which is where customers are. As the experts say, “ifyou’re not on the Internet, you don’t exist.”
Having professional profiles to help you increase your online presence can help you relaunch your business.
8. Offers flexibility in payments
We are in a difficult time for many people, so a a good way to reactivate sales and attract customers is to offer greater flexibility in payments,making it a little easier for customers, so that they can access your products or services, with the possibility to finance the purchase without interest.
9. Mailbox
Mailboxing is one of the oldest advertising techniques, but also one of the most effective,especially if you have a neighborhood business with a very marked clientele. The mailbox will allow you to make sure they know you, being a good opportunity to announce your opening, possible promotions, news,… Etc. and reach them in a more ‘direct’ way.
10. Take care of your image
Finally, taking care of the image of your business is essential to attractcustomers, as there is nothing worse for a business with a bad image. With this we mean the cleanliness of the establishment, the furniture, the decoration, the attention and the customer treatment, the efficiency… Etc.
All of these factors are much more important than they seem, and can directly impact your business sales.
